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Market Research
Overview of PMB/CCMR 2003
Assiting our clients to better understand the post secondary student market is a key service Campus Plus provides. We strive to provide the most current and insightful research to assist our clients in developing solid marketing campaigns.
Campus Plus invests in two major research studies, Canadian Campus Market Research (CCMR 2003) and Print Measurement Bureau (PMB).
Canadian Campus Market Research (CCMR 2003)
In 2003, Campus Plus commissioned Kubas Consultants to conduct a major proprietary study designed to profile Canadian University and College students. CCMR 2003 provides important insights into post secondary students including demographics, media and purchasing habits.
The study was conducted online over January to March 2003. Over 1,500 replies were received, representing students from 63 different colleges and universities in all 10 provinces.
Print Measurement Bureau (PMB)
PMB is Canada’s leading media research study, conducted annually on behalf of advertisers, agencies and media. Campus Plus has summarized key findings about post secondary students including readership, media and product usage and lifestyle.
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